Starbucks recently came out with some new flavors for the summer –Summer Berry Panna Cotta frappucinos.

The main thing about these new drinks is that they have panna cotta. It’s that white thing at the bottom of the drink. It’s soft like a milk pudding. Imagine a very soft, smooth, good quality taho, but creamier – that’s how the texture is. It’s nice that they are also very generous with the panna cotta.

Starbucks also targeting those who are non-coffee drinker to try this new flavors of drinks. Besides, new flavors of drinks might lead those consumer to try new type of drinks. However, Starbucks should offer buy 1 free 1 when launching this new drink. Therefore, consumer will bring along their friends together to try the new drinks, and ''Word of Mouth'' will happen when a consumer is bringing another consumer.