Jackie Chan says, “Coffee, like music and movies, knows no barriers. Coffee is also a language in itself. When you watch my movies, you think of Jackie Chan. When you drink coffee, I hope you will also think Jackie Chan.”

Starbucks use celebrity, which is Jackie Chan in this post on Facebook. Most of the people believes what a celebrity said or follow what a celebrity did. The reason is celebrity is more persuasive compare to a normal human.

Besides, the cups are well designed in the post. It looks attractive and different with each other. However, Starbucks should use brighter color on the background in order to attract consumer attention easily. Moreover, the font size of "Jackie Chan" can be a little bigger as well.