Monday, June 13, 2016


Starbucks is wishing all the Buddhist customers, partners, friends and family a blessed Wesak Day. However, Starbucks did not gives any special promotion during this day.

In my opinion, Starbucks should put at least a cup of coffee in this picture and persuade customer to enjoy their holiday in their outlets. Also, most of the people will go for shopping during public holiday. Therefore, promotion should occurs to attract the customer. For example, Starbucks can gives a 10% of discount for the customer who paid by using the loyalty card during Happy Hour in 3pm-5pm. Most of the customer will relax and chill after their shopping period.


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